From Garage Brewery to Sky TV – Our first ever television advert!
Back in 2011, Vibrant Forest Brewery began life in a tiny garage with little more than a passion for brewing great beer and a determination to do things our own way.
Fifteen years later, we’re taking another exciting step on that journey.
We’ve launched our very first television advertising campaign.
Over the coming weeks, households across Hampshire, Dorset and Wiltshire will start seeing Vibrant Forest on Sky TV as our new advert airs across the region.
To be honest, if you’d told us all those years ago that we’d one day be advertising on television, we’d probably have laughed.
But this isn’t just our first TV advert.
It’s the first time we’ve been able to bring the world of Vibrant Forest to life on screen.
A Different Kind of Beer Advert
When we started planning the advert, we knew we didn’t want to create a typical brewery commercial.
You won’t find endless shots of stainless steel tanks, barley fields or people standing around drinking pints.
Instead, we wanted to create something that felt unmistakably Vibrant Forest.
At the heart of the advert is a magical forest — the place where our beers are born. A surreal and dreamlike world inspired by the creativity, curiosity and sense of adventure that has always been part of our brewery.
Since day one, we’ve tried to do things a little differently. From our artwork and beer names to the beers themselves, we’ve always embraced the unusual and celebrated the idea that beer should be exciting, imaginative and fun.
The advert brings that spirit to life.
It’s colourful, slightly mysterious, a little unexpected and proudly independent. In many ways, it’s the visual embodiment of everything Vibrant Forest stands for.
Why Television?
Modern television advertising isn’t what it used to be.
Platforms like Sky AdSmart allow independent businesses like ours to target specific regions, making television advertising accessible to smaller brands for the first time.
For us, this wasn’t about trying to become a giant brewery or compete with multinational beer brands.
It’s about introducing more people to the beers we love brewing and sharing the Vibrant Forest story with a wider audience.
A Milestone Worth Celebrating
Looking back, it’s remarkable how far the brewery has come.
What began as a hobby in a garage has grown into a brewery supplying pubs, bars, bottle shops and beer lovers across the country. Along the way we’ve won awards, brewed hundreds of different beers and built an incredible community of customers who continue to support us year after year.
This advert is really a celebration of that journey.
Every pint poured, every can ordered and every recommendation to a friend has helped make moments like this possible.
So if you happen to spot our advert on Sky TV, we’d love to hear what you think.
Drop us a message on social media, send us an email, or better still, pop into the taproom and let us know over a pint.
Here’s to trying something different.
Cheers,
Kevin and the Vibrant Forest Team
